Let’s Go All-In on Selling Sustainability

For your (somewhat) long video of the week, check out this 13-minute talk by Steve Howard, the chief sustainability officer at IKEA.

Howard gives an engaging talk about the importance of sustainability, and how it’s role in society has changed throughout the last few generations. He talks about how the importance of conservation and preservation of energy, and indeed, our society, had jumped to the forefront of our culture. Sustainability, he says, has gone from a “nice-to-do” to a “must-do.”

I won’t go into more detail, but take a listen.

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